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About Breast Cancer Awareness Month
Breast Cancer Awareness Month began in 1985, created through a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries. Former First Lady Betty Ford, a breast cancer survivor herself, helped launch the event and brought national attention to the importance of early detection.
The campaign’s original goal was to educate women about breast health and promote mammograms as an essential screening tool. Over time, the focus expanded to include celebrating survivors, supporting those affected, and funding research.
In 1992, Estée Lauder introduced the pink ribbon, which quickly became the universal symbol of breast cancer awareness. Today, the ribbon and the month of October remind us to learn, promote early detection, support research and survivors, and take action in the fight against breast cancer.
How You Can Get Involved
Join a walk or run – Participate in local or virtual events.
Wear pink – Show your support all month long.
Donate or fundraise – Help advance research and patient care.
Share information – Spread awareness online and in your community.
Get screened – Encourage yourself and loved ones to stay proactive.
2025 Theme: Every Story is Unique, Every Journey Matters.
From the World Health Organization, "This theme reminds us that breast cancer touches the lives of women and their families around the world differently, and that every journey deserves compassion, dignity, and support. This year’s theme recognizes the diversity of experiences and reinforces the need for compassionate, timely and quality care for all—regardless of geography, income or background."